The large "-65%" discount prominently displayed at the bottom of the screen.

The ad cycles through four numbered steps, each illustrated with a simple line drawing and a corresponding image of a modern kitchen. Step 1 shows a man on the phone, Step 2 shows a couple looking at a kitchen, Step 3 shows a couple looking at a computer screen displaying a kitchen design, and Step 4 shows a man with a toolbox and a van. The bottom of the screen features a green wave-like graphic with icons and text related to discounts and offers.