A complex Rube Goldberg machine on the wall.

The ad opens with a man holding a silver packet, then walking down a hallway towards a door. He rings a bell, and a complex Rube Goldberg machine on the wall is activated. A red ball rolls down, triggering a series of events that eventually pour milk into a cup and then add a shot of coffee. The man who rang the bell is shown looking through the door. Another man, holding a cup of coffee with milk foam, appears. They exchange dialogue. The second man then offers coffee beans, which are poured into a Jura coffee machine. The machine grinds the beans and brews coffee with milk foam. The first man is shown enjoying the coffee. The ad ends with a shot of the Jura J10 machine and its features.