A group of friends cheering while watching a soccer match on a large, vibrant TV.

The ad opens with a group of friends watching a soccer match on a large Hisense TV in a bar-like setting. The scene transitions to close-ups of people enjoying themselves, a woman laughing, a man with his eyes closed in enjoyment, and then shows Hisense appliances like an air conditioner and a refrigerator with a screen. The ad cuts to a man drinking water, then back to the refrigerator screen showing children playing soccer. It then shows a couple arriving with a soccer ball, followed by friends gathering in a living room, interacting and watching the game. The final scenes show the group celebrating a goal, followed by the Hisense logo and the FIFA World Cup 2026 branding.