A man in a white helmet smiling and adjusting it.

The ad opens with a close-up of a man wearing a white helmet, smiling. He adjusts his helmet and then walks towards a white scooter parked on a cobblestone street in front of an old building. He gets on the scooter and rides it through a narrow street. The scene then shifts to a kitchen where the man is taking a pizza out of an Electrolux oven. He takes a bite of the pizza and smiles. The ad ends with a shot of the man eating the pizza, with the Electrolux logo and tagline on screen.