Brad Pitt is featured prominently in a serene, luxurious setting, immediately grabbing attention.

The ad opens with a shot of Brad Pitt standing in a modern kitchen with a scenic view of mountains and a lake. He approaches a DeLonghi coffee machine. The camera then focuses on the machine's interface as a finger (presumably Pitt's) selects 'Cold Brew'. Close-ups show the coffee machine brewing the drink into a glass filled with ice. Pitt is then shown waiting, looking out the window, before the final shot of the coffee machine dispensing the cold brew. The pacing is calm and premium.