The text "Koel en verwarm Like A Bosch" appears over a shot of an air conditioner.

The ad opens with a shot of a Bosch air conditioner on a wall, with text overlay. A fluffy brown dog is shown lounging on a couch. A man with a large afro is exercising on a stationary bike. The dog jumps onto the couch. The man looks at the air conditioner and then at the dog, looking frustrated. He yells "Temperatuur!" and then "Ik ben de baas". The dog looks at the camera and says "dus als het te warm is". The man gets off the bike and uses a smartphone app to control the air conditioner. The dog jumps onto the couch again. The text "Like A Bosch" appears. The man and dog are shown in bed, with the dog jumping on the bed. The final screen shows the Bosch logo and a cashback offer.