A young girl sitting at a bus stop with a toy, as a bus approaches.

The ad opens with a young girl sitting at a bus stop, holding a toy. A bus approaches. The scene then shifts to a close-up of the girl's eyes, with smoke effects. Next, a boy is shown playing basketball, followed by more close-ups of his eyes with smoke effects. The scene changes to a classroom where a boy is writing, then more close-ups of his eyes. Three children are shown sitting together, with one making a fist. The ad then shows a child drawing, followed by a girl holding a helmet. Another child is shown in a fighting stance. Finally, a child is shown reading at a desk at night. The ad concludes with three children wearing glasses, with the ZEISS logo and text about childhood myopia.