The initial screen showing 'Your old scale' and a weight reading.

The ad opens with a black screen showing a digital scale display with the text 'Your old scale' and a weight of 133.6 lbs. It then transitions to a woman standing on a scale, followed by a close-up of her feet on a scale. The next scene shows a woman from behind walking in a forest, with text about losing muscle. This is followed by a close-up of fat cells. The ad then shows the woman again on a scale, with the text 'Withings scales show you'. The screen displays a body composition breakdown with various metrics like weight, muscle mass, and visceral fat index. Finally, it shows three Withings scales and text about a discount, ending with the Withings logo and website.