The split screen visual and the question "Ból pleców?" (Back pain?) immediately grab attention.

The ad is split into two halves. The left side shows a man wearing a helmet, looking determined. The right side shows a hand reaching for a tube of Voltaren MAX gel. The ad transitions to show a person experiencing back pain, with a visual representation of the pain. It then shows the Voltaren MAX packaging and highlights a special offer. The final scene shows the product packaging again with text about the offer.