The initial close-up of the man's pained expression and the prominent "Voltaren żel 2%" text.

The ad opens with a close-up of a man looking down, seemingly in discomfort. The scene transitions to a hand reaching into a cabinet and taking out a tube of Voltaren Max gel. The ad then shows a graphic representation of muscles and pain relief, with blue spheres representing the gel's action. Finally, it displays the product packaging and promotional text.