The initial close-up of the red Vichy serum bottle and the prominent Vichy logo.

The video opens with a close-up of a red Vichy serum bottle, then transitions to show various Vichy skincare products, including a Dercos anti-dandruff shampoo. A hand wearing a white glove is shown holding the shampoo. The ad then focuses on the Dercos shampoo, highlighting its benefits for dandruff and scalp health. Finally, it shows a close-up of healthy, dark hair, emphasizing the product's effectiveness.