A man looking directly at the camera, followed by a close-up of a vibrant red liquid with prominent text.

The ad opens with a man looking into the camera, with a bottle of Vichy Dercos hair serum next to him. The scene then transitions to a close-up of a red, viscous liquid with text overlayed, highlighting "4.5% AMINEXIL LONGEVITY COMPLEX". This is followed by a black and white shot of a man running his hands through his hair, with large Greek text indicating a significant increase in hair count. The ad then shows split-screen comparisons of scalp hair under a microscope, labeled "WEEK 02" and "WEEK 12", with the text "BEFORE/AFTER - MEN".