The initial close-up of the woman and the prominent product bottle.

The ad opens with a close-up of a woman with reddish-brown hair, looking towards the camera. A bottle of Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster serum is shown. The next scene features a swirling, abstract red liquid with text overlay. This transitions to a close-up of clear, viscous liquid with bubbles, displaying text. The final scene shows a man in a white lab coat smiling at the camera, with text overlay and a footnote.