The initial close-up of the man and the prominent display of the Vichy Dercos product.

The ad opens with a close-up of a man with curly hair, holding a red bottle of Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster. The scene transitions to abstract, swirling red liquid with text overlay. Then, a man is shown touching his hair, with text indicating hair growth statistics. The ad then shows microscopic views of hair follicles, labeled 'WEEK 02' and 'WEEK 12', comparing 'BEFORE/AFTER - MEN'. The pacing is quick, with dynamic visuals and text overlays.