The bright orange background and repeating summer icons.

The ad opens with a bright orange background and a repeating pattern of summer-themed icons: suns, buckets, hats, t-shirts, and sunglasses. A woman with her eyes closed, basking in the sun, is shown on the left side. The central part of the ad features a white rectangle with a 2x1 offer for Uriage Bariésun products, displaying several bottles and tubes of sunscreen. The bottom of the ad has a green band with the Cruz Verde logo and text about low prices. The pacing is slow and steady, with minimal editing.