A black and white portrait of a woman speaking directly to the camera.

The video opens with the UPMC logo. It then transitions to a black and white portrait of Frances S., a woman who was diagnosed with invasive ductal carcinoma breast cancer. She speaks directly to the camera, sharing her experience. The video shows close-ups of her face as she speaks, and wider shots of her in the studio setting. There are also brief shots of a laptop displaying her photos. The ad concludes with a full-screen graphic featuring Frances S., a pink ribbon, and UPMC branding.