A man's pained reaction to eating a popsicle.

The ad opens with a man taking a bite of an orange popsicle and reacting with discomfort, his eyes squeezed shut and face contorted. The Sensodyne logo appears. A dentist, Dr. Janice Pronstroller, explains that tooth sensitivity is common and feels like nerves being poked. The ad then shows Sensodyne toothpaste and toothbrush packaging. The final shot is an end card with the Sensodyne logo and product packaging.