The bright colors and animated cartoon tooth character.

The ad opens with a shot of Sensodyne Junior toothpaste for children aged 6-12, featuring a cartoon tooth character. It then transitions to animated visuals of a tooth being protected by a blue shield, highlighting its benefits. The animation shows the tooth smiling and then winking. Finally, the ad shows the smiling tooth character with a strawberry speech bubble that says "Great taste!" and the Sensodyne Proszkliwo logo.