A transparent tooth filled with a drink, visually representing erosion.

The ad opens with a stylized, transparent tooth filled with a dark liquid and ice cubes, resembling a drink. A slice of orange is visible. The liquid appears to be eroding the tooth's enamel. The scene transitions to show the Sensodyne Proschmelz logo and text. Then, a clean, white tooth appears, framed by a turquoise outline. Finally, several boxes of Sensodyne Proschmelz toothpaste are displayed, along with a "No. 1" dental recommendation badge.