The ad opens with the Pronamel Sensodyne Kids logo and a tagline in Bulgarian.

The ad opens with the Pronamel Sensodyne Kids logo and a tagline in Bulgarian. It then transitions to an animation of a tooth, comparing adult enamel to children's enamel, highlighting that children's new permanent teeth are more vulnerable. A yellow substance, representing acid attack, is shown damaging the tooth. The ad then displays a tube of Sensodyne Pronamel Junior toothpaste and a cartoon tooth character. Finally, it shows two tubes of Sensodyne Pronamel Kids toothpaste (Junior and 2-6 years) and a tagline stating it's the #1 recommended brand by dentists, with a call to action to try it now.