The "ÚJ" (New) tag and the animated smiling tooth character.

The video opens with the Sensodyne Kids logo, then transitions to show a tube of Sensodyne Junior toothpaste for ages 6-12, accompanied by a smiling tooth character. The text highlights 24-hour cavity protection and 2x stronger defense. It then shows a close-up of a tooth being protected, followed by a display of both Sensodyne Junior (6-12 years) and Sensodyne Kids (0-6 years) toothpaste tubes. The ad concludes with a call to action to purchase.