A man on a lacrosse field holding a stick.

The ad opens with a man holding a lacrosse stick on a field. He explains that contact is inevitable in lacrosse. The video then transitions to an animation of a brain moving inside a skull, illustrating brain slosh. It shows a product called the Q Collar, which is worn around the neck. The ad demonstrates how the Q Collar works by showing two jars of marbles, one representing a brain without the collar and the other with it. The man then throws a lacrosse ball at a net, and a small bottle filled with marbles, representing the brain with the Q Collar, is attached to the net. The bottle is hit by the ball but remains relatively stable, while the marbles inside do not slosh as much. The man then puts on the Q Collar and smiles.