The initial animated text and abstract shapes on a black background.

The video opens with a black screen and white animated text that says 'PRINCIPIA' with some abstract white shapes. It then transitions to a product shot of a pink bottle of 'Gel de Limpeza' held by a hand against a tiled background. The scene then shows three bottles of the same product, two large and one small, arranged in a dynamic pose. Finally, it shows a collection of various skincare products from the brand Principia arranged on a white surface with lab equipment in the background.