A woman looking worriedly at her teeth in the mirror.

The ad opens with a close-up of a woman looking concerned in a bathroom mirror, touching her teeth. The scene transitions to a hand reaching for a bottle of mouthwash on a shelf. Another woman, dressed formally, offers the bottle. The ad then shows an animated close-up of teeth and gums, illustrating the mouthwash's action of strengthening and protecting. The final scene shows the woman from the beginning smiling confidently, followed by a product shot of the mouthwash and toothpaste.