A woman's exaggerated shocked expression.

The ad opens with the Parodontax logo and slogan. It then shows a close-up of a red, abstract shape, followed by a woman with curly hair making a shocked face. Another woman, dressed formally, looks at her in a mirror, appearing concerned. The scene shifts to a sink with a small amount of blood and foam in the drain. The formal woman then holds up a tube of Parodontax Active Gum Repair toothpaste. The ad transitions to an animation showing a tooth and gums, with particles representing plaque being removed and the gums healing. The formal woman then reappears, and the ad ends with a display of the Parodontax toothpaste and mouthwash.