A man in a suit grimacing and holding his back at an airport check-in desk.

The ad opens with a man in a blue suit, working at an airport check-in desk, wincing and holding his back. The scene transitions to a close-up of Panadol capsules, then shows three people experiencing different types of pain: period pain, headache, and backache. The ad then returns to the check-in agent, who is now smiling and interacting with a child. The final scenes show the Panadol packaging and a call to action.