The ad opens with the Oral-B logo and quickly transitions to close-ups of smiling faces, showcasing diverse smiles.

The ad opens with the Oral-B logo against a blue gradient background. It then transitions to show different people smiling, including one with braces. Close-ups of the Oral-B iO electric toothbrush head are shown, highlighting its bristles. A split-screen comparison demonstrates the effectiveness of the Oral-B iO against a manual toothbrush, showing how it cleans plaque from teeth and gums. The ad concludes with a shot of the Oral-B iO toothbrush on a tray, with text emphasizing its benefits and brand recognition.