The initial text "Built on" in a contrasting color against a dark red background.

The video opens with a dark red background and the text "Built on" in a lighter red. It transitions to a bright red background with the Noom logo and the text "Built on Behavioral Science" and "Noom". Then, a bowl of yogurt with a spoon is shown on a blue wooden surface. The screen then shows the text "Noom: Better Weight Loss" on a red background. This is followed by a split screen showing avocado toast with a fried egg on one side and a pile of blueberries on the other. The next split screen shows more blueberries and grilled chicken breasts with a lemon wedge. Finally, text appears on a red background stating "Easily Track Your Food Macros" and "Food Suggestions in Your Hand" with the Noom logo.