A close-up of a man being offered a cigarette.

The ad opens with a close-up of a man looking at a cigarette being offered to him. The scene then transitions to a group of people at a dinner table, with the man from the opening scene looking thoughtful. The bottom half of the screen consistently displays product information and branding for Nicotinell. The pacing is moderate, with quick cuts between the man's expressions and the product shot. The final shot shows the man looking away, seemingly contemplating something.