The initial close-up of the woman's face and the search bar asking 'Hoe bescherm je je huid tegen de zon?'

The ad opens with a close-up of a woman's face, then transitions to a shot of the sun shining through trees, followed by a grandmother and child relaxing outdoors. The scene then shows two women relaxing in lounge chairs in a garden. Finally, it shows a person holding a tablet with a video call from a pharmacist, and then displays promotional text on a green background.