The opening title card with Dutch text and the Newpharma logo.

The ad opens with a title card showing Dutch text and the Newpharma logo. It then transitions to a close-up of hands holding a Newpharma supplement container, followed by a shot of various pills in a hand. A woman drinks from a glass of water. The scene shifts to a pyramid display of Newpharma supplement containers, with a hand reaching towards them. Text overlays highlight benefits like 'Duurzame aanpak' (Sustainable approach), 'Lage prijzen' (Low prices), and 'Superieure kwaliteit' (Superior quality). The ad concludes with a close-up of the smiling woman and a final screen featuring the Newpharma logo and tagline, along with the Colruyt Group logo.