The close-up of the Memorial Sloan Kettering Cancer Center lab coat.

The ad opens with a close-up of a white lab coat with the Memorial Sloan Kettering Cancer Center logo. It then transitions to show a woman in a pink sweater putting on a lab coat, followed by a young girl smiling, a man looking through a microscope, a microscopic view of cells, a patient in a hospital bed writing, a woman talking to someone, and a birthday cake being lit. The ad concludes with a family celebrating with a cake and a hug, and finally the Memorial Sloan Kettering Cancer Center logo and website.