The prominent red 'NOVINKA' banner and the clean product display.

The ad opens with a close-up of two Lacalut Aktiv Plus toothpaste tubes and their packaging, stacked on a wooden surface. A red 'NOVINKA' (New) banner is visible in the top left corner. The camera then pans slightly to reveal a toothbrush with red and white bristles, positioned next to the toothpaste. The background is blurred, showing hints of an interior setting. The overall presentation is clean and focused on the product.