A dark screen with a blue, pixelated overlay on a face and the word "NEO".

The ad opens with a dark screen and a blue, pixelated overlay on a person's face, with the word "NEO" in white. It transitions to a white screen with the words "SPOTSCAN" and a blue plus sign. Then, a close-up of a person's eye appears, followed by a split screen showing different skin tones with text overlay. The ad features close-ups of skin and eyes, digital scanning effects, and a smartphone displaying a product. The pacing is quick, with rapid cuts between different visuals.