The prominent "INNOVATIE LIPIKAR BAUME AP+M" text and the close-up of the product bottle.

The ad opens with a close-up of a La Roche-Posay Lipikar Baume AP+M bottle, held by a gloved hand. The scene transitions to a young child with dry skin being moisturized, then to a baby holding the same product, and finally to a smiling adult woman. The background is a consistent light blue.