A woman in a radio studio holding her head in pain.

The ad opens with a woman in a radio studio looking distressed, holding her head. Text appears: 'ГЛАВОБОЛИЕ' (Headache). She then smiles and holds up a box of Ketonal. The scene shifts to a man moving boxes, wincing in pain and holding his back. Text appears: 'БОЛКИ В ГЪРБА, КРЪСТА, СТАВИТЕ' (Back, waist, joint pain). He smiles and holds up a Ketonal box. Next, a woman is shown walking outside, then clutching her stomach in pain. Text appears: 'МЕНСТРУАЛНИ БОЛКИ' (Menstrual pain). She smiles and holds up a Ketonal box. The ad then shows a split screen of the three individuals experiencing pain, followed by a shot of the Ketonal box with the text 'КЪДЕТО И ДА ТЕ БОЛИ' (Wherever it hurts). The ad concludes with a shot of the Ketonal box and Sandoz logo, along with legal text.