The initial question "ZWYKŁY BÓL GŁOWY?" (Ordinary headache?) combined with the visual of a stressed woman in a studio.

The ad opens with a woman in a recording studio looking stressed and holding her head, with text overlay "ZWYKŁY BÓL GŁOWY?". It then cuts to a man struggling to lift boxes, holding his back, with text overlay "MOŻNA BRAĆ OD RAZU, GDY BOLI?". He then smiles and holds up a box of medication, saying "NO JASNE!". The ad then shows split screens of the woman with "BÓL GŁOWY" and the man with "BÓL PLECÓW". It then focuses on a box of Ketonal Active and a sound mixing board, with text "ZOPTYMALIZOWANA DAUKA". This is followed by shots of the woman in the studio and the man, with text "BEZ RECEPTY" and "EKSPERT OD BÓLU". The final scenes show the woman in the studio and the man embracing, with text "NAJCHĘTNIJ POLECANY". The ad ends with a shot of the Ketonal Active box in front of a building with illuminated text "MÓJ NIEZWYKŁY LEK* NA ZWYKŁY BÓL".