The GUM logo and product name "SONIC DAILY" are displayed prominently at the beginning.

The ad opens with a product shot of two GUM SONIC DAILY toothbrushes, one black and one white, in their packaging. The GUM logo and product name are prominently displayed. The ad then transitions to close-ups of the toothbrush head, highlighting its sonic vibrations and extra-thin bristles. It shows the toothbrush handle and then a final shot of the two toothbrushes in a glass, implying daily use. The overall aesthetic is clean and bright with a light green background.