The GUM logo and the intriguing tagline "G·U·M does more than you think."

The video opens with a close-up of a white GUM dental floss dispenser against a bright green background. The text "G·U·M does more than you think." appears above it. The dispenser then opens, and white floss streams out, forming the shape of a brain in the air above it. The scene then transitions to a display of various GUM dental hygiene products, including floss and interdental picks. The video ends with a green screen showing the GUM logo and website address.