The G.U.M logo and the intriguing tagline 'G.U.M does more than you think.'

The ad opens with a close-up of a white GUM dental floss dispenser against a bright green background. The text 'G.U.M does more than you think.' appears on screen. The dispenser then releases a strand of floss that forms the shape of a heartbeat EKG line. The ad transitions to show three G.U.M. dental care products: G.U.M PRO-WEAVE DENTAL FLOSS, G.U.M Professional Clean dental picks, and G.U.M SOFT-PICKS COMFORT FLEX. A shield icon with '1 RECOMMENDED INTERDENTAL BRAND BY DENTAL HYGIENISTS' appears next to the products. The pacing is quick and modern.