The Elmex logo and a woman holding the toothpaste.

The ad opens with a woman in a lab coat holding up a tube of Elmex toothpaste. Text appears on screen. The scene then shifts to a close-up of a hand dipping a stained egg into a beaker of liquid, with the toothpaste tube visible in the background. The egg appears to lighten. The ad concludes with a shot of the Elmex toothpaste tube against a stylized background, with text and a logo.