The initial text "Une vie active ? Pas de temps pour la sensibilité." combined with the visual of a woman drinking water.

The ad opens with a woman drinking from a water bottle, with a large, blurred 'X' graphic behind her. Text appears on screen. It then transitions to a woman in a lab coat, with a toggle switch graphic. She touches the switch, and text appears. The ad then shows a close-up of Elmex toothpaste packaging, followed by animated graphics of toothpaste interacting with teeth and gums. Finally, it shows the Elmex Sensitive Professional product line (toothpaste, toothbrush, mouthwash) with a 'clinically proven' badge, and ends with a close-up of a smiling woman.