A man drinking coffee with a large 'X' graphic and Dutch text about an active life and sensitive teeth.

The ad opens with a man drinking coffee, looking thoughtful, with a large 'X' graphic behind him. Text appears on screen. The scene then transitions to a woman in a lab coat, smiling, with the Elmex logo. A button graphic appears with text. The camera then focuses on a tube of Elmex toothpaste, with animated graphics showing its protective qualities. Finally, the ad shows the Elmex toothpaste, toothbrush, and mouthwash, with a call to action and a close-up of a smiling man.