The glowing power button icon and the woman's gesture.

The ad opens with a woman in a lab coat pointing at a glowing power button icon. The button then illuminates and a text overlay appears. She then holds up a tube of Elmex toothpaste, followed by a toothbrush and mouthwash. The scene transitions to a product shot of the toothpaste, toothbrush, and mouthwash. The pacing is quick and dynamic, with glowing green lines forming a futuristic background.