A wilted rose transforming into a vibrant white rose.

The ad opens with a wilted yellow rose against a light blue background, with the Elmex logo in the top left. The rose gradually becomes whiter and more vibrant over several seconds. A woman in a lab coat is then shown holding a tube of Elmex toothpaste. She dips an egg into a beaker of liquid, and then pulls it out, showing it has become whiter. The ad then shows shattered glass reforming into a smooth, white tooth-like shape. The final scene shows the Elmex toothpaste tube prominently with a graphic overlay.