Close-up of a football player in a helmet with a distinctive white device around his neck.

The video opens with a close-up of a football player wearing a red helmet and a white neck device, looking intensely forward. It then cuts to him in action on the field, followed by a shot of him speaking in a locker room, identified as Drue Tranquill, Pro Linebacker. The ad shows him interacting with his family on the field, playing with his children, and then returning to action, catching a football. The final scenes show him in the locker room, putting on the neck device, and then a product shot of the device against a black background.