The split screen showing people reacting negatively to hot and cold stimuli.

The ad opens with a split screen. On the left, a woman winces as she drinks hot coffee, showing sensitivity. On the right, a man recoils from a cold popsicle, also showing sensitivity. The text "Sensibilidade a temperaturas extremas?" appears. The split screen dissolves to show a tube of Colgate Sensitive Pro Alivio toothpaste. An animation shows how the toothpaste works, blocking stimuli from reaching the dentin tubules. The ad concludes with the woman smiling and drinking coffee, and the man enjoying his popsicle, followed by the product packaging and a final shot of the Colgate logo.