A woman wincing in pain while eating ice cream.

The ad opens with a close-up of a woman wincing as she bites into an ice cream cone, implying sensitivity. This transitions to a split screen showing a smiling woman holding a tube of toothpaste and a smiling man holding a tube of mouthwash. In the center, a graphic of a tooth with the text "DUAL DESENSITIZING TECH DESENSITIZES & GUM CARE" appears. The final scene displays the full range of Bexident sensitive teeth products against a pink background.