The initial shot of the Aveeno ointment on a hockey jersey, followed by the intense close-up of a goalie's eyes behind their mask.

The ad opens with a close-up of a tube of Aveeno Healing Ointment placed on a hockey jersey. The scene then shifts to a hockey goalie, wearing a white mask and a beige jersey with the Aveeno logo, in a crouched position in front of a net. The goalie moves and makes a save, with the puck hitting their glove. The final shot is a close-up of the Aveeno Healing Ointment tube being held in a hand.