The initial question on a blue screen: "Is it really that easy to order contacts with us?"

The ad opens with a blue screen and text asking "Is it really that easy to order contacts with us?" followed by the 1800 contacts logo. It then cuts to a woman named Maxine, a customer since 2016, sitting on a couch and stating that she can order contacts in 5 minutes and get them the next day. Next, a woman named Bridget, a customer since 2019, makes a funny face. The screen then displays the text "Sure seems like it" with a smiley face. The ad then shows several people holding a blue 1800 contacts box, with text overlayed about saving 30% on the first order and free shipping. The pacing is quick, with short clips of different people.